efficiently service our customers, POS analyzed the
early computer market to identify prevailing trends.
This analysis lead the Company to develop "The
Seven Essentials of Computerization". Today, these
Seven Essentials provide the foundation for company's
business strategies. A brief history follows:
correct HARDWARE for the application.
POS looked at the major computer players in the early
days of computers, giants in the market like Digital
Equipment, Wang Computers and IBM. POS recognized that
what made people decide to use these companies was based
on the fact that when they sold a computer system to
their corporate buyers, they didn't just sell the
hardware and the software. They sold computerization as
an integral function.
correct SOFTWARE for the job.
POS analyzed further, and determined that when a million
dollar computer system was sold to a corporate buyer,
such as Nabisco or GM, the sale did not end with the
installation of the equipment, but included the
installation of the entire array of software to perform
the job required.
Now, with the hardware and the software in place, the
computer company sent in crews of people to enter data
for the customer -- customer lists, inventory counts and
Still, although the data was properly entered into the
system, the job was not done. To continue, the companies
sent in "trainers" to instruct personnel on
using the new million dollar computer system -- training
designed to obtain maximum efficiency for the
After the trainers left, the computer companies provided
ongoing telephone support to assist personnel with the
numerous questions that arise with on-going use of
Sometime, and for whatever reasons, computer systems
fail or malfunction. In these events, the corporate
buyer must rely on the timely and capable services of
the computer company to correct the often untimely
problem. Computer companies of the early days realized
that the on-going repair and service for hardware
failures was essential to providing customer service.
Lastly, POS observed that computers required a
continuous flow of supplies for operation paper, ribbons
or cartridges, diskettes and the like.
the early days of computerization, providing the seven
essentials outlined above were critical for a major
computer company to establish its market niche. However,
somewhere along the way these companies lost sight of
seven essentials leading to the decline in fortunes of
some of the most prestigious companies in the industry.
identified the Seven Essentials of Computerization, POS
developed the Seven Essentials of Point of Sale™ to
provide these services to its clients.
business owners need the Seven Essentials of POS™ more
than the large corporate customer. Why? Because the
small business owner cannot afford to hire an MIS
Director or MIS Staff.
IBM introduced the personal computer, had they decided
to provide those personal computers with all seven
essentials of computerization, companies like our
would not exist today. IBM decided instead the
responsibility of the computer for the small to
medium-sized business ended at the loading dock; and
that other companies, such as POS would provide all
ongoing products and services."
W. Turner, President, POS International, Inc.